Reflektuje is a small, independent pastry brand built around the idea of reflection, slowness, and everyday rituals.
I was invited to create a visual identity that would translate this concept into a clear, memorable form.
The project included designing the logo and business cards, with typography playing the main expressive role in shaping the brand’s character.
I was invited to create a visual identity that would translate this concept into a clear, memorable form.
The project included designing the logo and business cards, with typography playing the main expressive role in shaping the brand’s character.
Logo system
The visual identity was built around a flexible logo system. The main logotype works both as a wordmark and as a compact sign, allowing it to adapt easily to different formats and contexts. The color palette is intentionally limited but expressive, supporting strong contrast and recognisability across print and digital applications.
Application of the visual identity on print materials — business card.
Custom pattern created from brand icons.
