For the past three years, I’ve been shaping the visual language of Pakamera.pl — designing UI elements, illustrations, seasonal campaign identities and the overall digital communication that connects the brand with its users. During this time, I’ve created a new megamenu and icon system, designed multiple high-performing campaign landings, and produced the ongoing visuals for dozens of successful seasonal promotions.
Contents
01 / Brand System Essentials
02 / Navigation & Icon System
03 / Key Page Designs
04 / Brand Illustration System
05 / Campaign Landing Pages
06 / Social Media & Email Marketing Visuals
07 / Seasonal Visuals
01 / Brand System Essentials
A refreshed visual base for Pakamera.pl — a logotype with flexible application rules and a bright, modern color palette reflecting the brand’s handmade, approachable character.
02 / Navigation & Icon System
The navigation system and iconography were redesigned to bring clarity, hierarchy and consistency across the platform. I created a flexible icon set and contributed to a simplified megamenu structure, making browsing intuitive on both desktop and mobile.
Example icon · 24×24 grid · 1 px stroke & Icon Library
Navigation for desktop and mobile
03 / Key Page Designs
Within an existing website, I designed and redesigned key pages, including workshop listings and product views, a gift voucher sales flow, and post-purchase pages.
04 / Brand Illustration System
A website-specific illustration system created for key pages and supporting UI elements; campaign and social visuals followed a separate visual direction.
05 / Campaign Landing Pages
Zodiakara campaign
Zodiakara was a campaign promoting gemstone jewelry matched to each zodiac sign. I created the visual concept and illustration system, using astrological symbolism and a color palette aligned with the gemstones. The illustrations were designed to stay consistent with Pakamera’s core illustration style, as Zodiakara became a permanent section of the website within the Women category, while keeping the focus on the products.
Desktop & Mobile Views / Marketing Visuals
Navigation icons
Desktop view example
A complete illustration set developed as part of a long-term campaign
Daj Dom
Pakamera.pl launched a special campaign titled "Daj Dom" (Give a Home) to encourage the adoption of pets and raise awareness about animal shelters. The project aimed to combine meaningful advocacy with visually appealing design to inspire action among visitors. I was tasked with creating the landing page design and the accompanying illustrations. The goal was to convey warmth, care, and urgency while maintaining the Pakamera.pl brand identity.
Desktop & Mobile Views
Illustrations set
Social media posts
06 / Social Media & Email Marketing Visuals
I created Pakamera’s social media visual language as a flexible system supporting sales, editorial content and campaign communication.
The system is based on expressive color accents, playful typography and a mix of photography and illustration.
It was designed to remain recognizable while allowing variety across different topics, formats and rhythms of communication.
The system is based on expressive color accents, playful typography and a mix of photography and illustration.
It was designed to remain recognizable while allowing variety across different topics, formats and rhythms of communication.
Selected social media visuals from ongoing brand communication
Selected newsletter visuals
Static and animated visuals created for social media and newsletter communication
07 / Seasonal Visuals
I created seasonal illustrated banners to support recurring promotions and sales campaigns.
The visuals were designed to be eye-catching and flexible, allowing them to adapt to different seasons while remaining consistent with Pakamera’s overall visual identity.
The visuals were designed to be eye-catching and flexible, allowing them to adapt to different seasons while remaining consistent with Pakamera’s overall visual identity.
Seasonal visuals for recurring free delivery
Seasonal Visuals — Illustration-led Campaign Banners
